Kevin Stevens

Cash is King

One of the inherent risks of investing in companies at the earliest stages is revenue diversification which in turn helps to create operating leverage.  Most startups we meet are dependent on just a few customers, partners, or channels for the bulk of their early growth. ...

Kevin Stevens

Demonstrating Deep Customer Knowledge

This week, behavioral economist Richard Thaler won the Nobel Prize in Economics. Thaler is best known for his work for disproving the traditional assumption that people make completely rational economic choices. If you're a founder and not interested in behavioral economics, you should be.  A...

Kevin Stevens

SOS: Start-Early, Overly-Simplify, Scrutinize

I caught up with a friend yesterday who is an up-and-coming architect in the Austin area and it turns out we are facing a lot of the same challenges in launching a new venture.  We both are working to optimize processes in order to spend...

Kevin Stevens

How Free Creates More Revenue

Nothing is more critical to a growing startup than pricing strategy, and all too often startups leave too much money on the table by not charging enough. This makes it difficult to take full advantage of the new value their product creates.  As Marc Andreessen...

Kevin Stevens

Resources for Entrepreneurs

Since our work is primarily focused in areas where the startup ecosystems are just beginning to grow, we often get questions that have been answered by more veteran investors or founders in more established markets.  Inspired by John Gannon's blog and instead of finding them...

Kevin Stevens

Unproductive Meetings

Recently, I decided to take a "themed" approach to my book selections.  The first theme has been centered around a new approach to my work habits.  I asked myself three questions (selected book): How can I learn more effectively and efficiently? (Make It Stick) How...

Kevin Stevens

Mitigating Early Product Risk

Over the past month, I’ve focused on my growth in product during the span of the last few years. This led me to reflect on my initial days as a product marketing manager and internalize where we succeeded but also what we could have done...

Kevin Stevens

Culture and Success, A Chicken and Egg Problem

This past week, our CRO John Tough provoked a conversation over email about our success at Choose Energy and he’d noted a change in our culture over the last few months. Culture is something which had always been top of mind for us, but lately something...